What is another word for corporate image?

Pronunciation: [kˈɔːpəɹət ˈɪmɪd͡ʒ] (IPA)

Corporate image is a term that refers to the overall perception and reputation that an organization holds in the eyes of the public, including customers, investors, and stakeholders. Synonyms for this term include, but are not limited to: brand reputation, company identity, public image, corporate reputation, brand perception, and organizational image. These synonyms highlight the importance of creating a positive perception of the organization through effective branding, marketing, and communication strategies. It is crucial for businesses to prioritize their corporate image as it directly impacts consumer trust and loyalty, financial performance, and employee satisfaction. By establishing a strong corporate image, organizations can gain a competitive advantage in the marketplace and achieve long-term success.

What are the hypernyms for Corporate image?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.

Famous quotes with Corporate image

  • It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels? It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.
    Neal Stephenson

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